The primary problem we faced was that the original logo was hard to understand. It was important to create something that demonstrated a clean and modern logo for everyone to enjoy.



I began exploring different concepts: bold dark teeth, then lines coming together to form an image. None of them were working for me. When I presented these, we identified that the important ideas to convey were: make it simple and inviting for the patient's journey. These were big concepts that needed to be illustrated.

Sketch ideas for logo redesign